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SendGrid

SendGrid is an email delivery platform, now branded Twilio SendGrid, offering a REST and SMTP API for transactional email plus a marketing email tool with templates and analytics. Twilio acquired SendGrid in 2019 and in 2026 folded its website and docs into twilio.com, though the product, API and dashboard still operate under the SendGrid name and app.sendgrid.com. Plans start with a 60-day free trial and run from $19.95 a month.

By TwilioFreemiumSince 2009Email

Facts checked on against the sources listed at the end of this page.

Pricing
FreemiumPaid from $19.95 a month for the Essentials plan (50,000 to 100,000 emails a month)
Open source
NoProprietary
GitHub stars
3,054+2 in the last 30 days
npm downloads a week
5.7Mup 4% on the week before
Latest release
8.1.61 year ago

A good fit for

  • Applications that need a mature, high-volume transactional email API
  • Teams already using other Twilio products who want one vendor for communications
  • Marketers who need both transactional and campaign email in one account
  • Senders who need dedicated IPs or subuser accounts as they scale

Not a good fit for

  • New projects that just need a small, free ongoing email allowance, since SendGrid's free tier is a 60-day trial rather than a permanent free plan
  • Teams that want a lightweight, developer-first API with a generous free tier, where newer competitors are often cheaper
  • Anyone who wants a self-hosted or open source email sending platform

SendGrid pricing

There's a 60-day free trial with 100 emails a day, then paid plans start at $19.95 a month for Essentials, scaling to $89.95 a month for Pro and custom Premier pricing for high-volume senders. Emails beyond a plan's limit are billed per email.

PlanPriceWhat you get
Free trial$0 for 60 days100 emails a day, analytics, 1 teammate, 1 event webhook.
EssentialsFrom $19.95 a month50,000 to 100,000 emails a month, analytics, 1 teammate, 2 event webhooks.
ProFrom $89.95 a month100,000 to 2,500,000 emails a month, 1 dedicated IP included, subuser management, SSO, up to 1,000 teammates.
PremierCustom pricing5,000,000+ emails a month, dedicated IP, full subuser management, SSO, expert services.

Prices in USD, checked on 27 September 2026. Current prices on twilio.com.

Main features

REST and SMTP API
Send transactional email through a REST API or standard SMTP relay.
Marketing campaigns
Drag-and-drop email builder, contact lists and campaign analytics for newsletters.
Dynamic templates
Reusable email templates with variable substitution, editable in the dashboard.
Event webhooks
Real-time delivery, open, click and bounce events posted to your endpoint.
Domain authentication
SPF, DKIM and link branding setup to improve deliverability from your own domain.
Dedicated IPs
Available on Pro and Premier plans for senders who want an isolated sending reputation.
Subuser management
Separate sub-accounts under one organization, used by platforms sending on behalf of customers.

About SendGrid

SendGrid provides infrastructure for sending transactional email (receipts, password resets, notifications) through a REST or SMTP API, along with a marketing email product for newsletters and campaigns with a drag-and-drop template editor.

It includes deliverability tools such as domain authentication, IP warmup guidance, suppression management and event webhooks for tracking deliveries, opens, clicks and bounces. Larger plans add dedicated sending IPs and subuser accounts for agencies or platforms sending on behalf of others.

Twilio acquired SendGrid in 2019 and continues to operate it as Twilio SendGrid. In 2026 Twilio moved SendGrid's marketing site and docs to twilio.com as part of a wider consolidation of its communications products, without changing the underlying API, pricing or dashboard.

Made by
Twilio
Free plan
Trial only: 100 emails a day for 60 days, no ongoing free tier
Available on
REST API, SMTP API, Webhooks, Dashboard at app.sendgrid.com

Usage and activity

Weekly npm downloads of @sendgrid/mail, last 12 months.

02M4M6MSepNovJanMarMayJulOct24 September 2025: 2,072,029 downloads a week1 October 2025: 2,142,046 downloads a week8 October 2025: 2,047,078 downloads a week15 October 2025: 2,088,293 downloads a week22 October 2025: 2,156,469 downloads a week29 October 2025: 2,245,078 downloads a week5 November 2025: 2,206,556 downloads a week12 November 2025: 2,267,734 downloads a week19 November 2025: 2,353,673 downloads a week26 November 2025: 2,328,802 downloads a week3 December 2025: 2,380,451 downloads a week10 December 2025: 2,553,638 downloads a week17 December 2025: 2,529,423 downloads a week24 December 2025: 2,045,853 downloads a week31 December 2025: 1,293,632 downloads a week7 January 2026: 1,923,168 downloads a week14 January 2026: 2,688,274 downloads a week21 January 2026: 2,682,653 downloads a week28 January 2026: 2,854,099 downloads a week4 February 2026: 2,894,673 downloads a week11 February 2026: 2,994,149 downloads a week18 February 2026: 2,829,319 downloads a week25 February 2026: 3,083,597 downloads a week4 March 2026: 3,188,814 downloads a week11 March 2026: 3,273,338 downloads a week18 March 2026: 3,365,252 downloads a week25 March 2026: 3,302,011 downloads a week1 April 2026: 3,433,847 downloads a week8 April 2026: 3,177,182 downloads a week15 April 2026: 3,584,355 downloads a week22 April 2026: 3,684,068 downloads a week29 April 2026: 3,743,961 downloads a week6 May 2026: 3,564,770 downloads a week13 May 2026: 3,980,630 downloads a week20 May 2026: 3,828,891 downloads a week27 May 2026: 3,615,172 downloads a week3 June 2026: 3,908,774 downloads a week10 June 2026: 3,926,867 downloads a week17 June 2026: 4,124,849 downloads a week24 June 2026: 4,217,588 downloads a week1 July 2026: 4,022,685 downloads a week8 July 2026: 3,924,842 downloads a week22 July 2026: 4,296,205 downloads a week29 July 2026: 4,441,933 downloads a week5 August 2026: 4,504,277 downloads a week12 August 2026: 4,430,756 downloads a week26 August 2026: 4,627,085 downloads a week2 September 2026: 4,828,909 downloads a week28 September 2026: 5,457,252 downloads a week5 October 2026: 5,684,504 downloads a week

Recent releases

SendGrid alternatives

All 6 alternatives to SendGrid, side by side

SendGrid compared

Questions about SendGrid

Does SendGrid have a free plan?

SendGrid offers a 60-day free trial with 100 emails a day, but there's no permanent free tier after that.

Is SendGrid now called Twilio?

The product is branded Twilio SendGrid. In 2026 Twilio moved SendGrid's website and docs onto twilio.com, but the API, pricing and app.sendgrid.com dashboard are unchanged.

How much does SendGrid cost?

Paid plans start at $19.95 a month for 50,000 to 100,000 emails, rising to $89.95 a month for Pro and custom pricing for Premier at high volume.

Who owns SendGrid?

Twilio, which acquired SendGrid in 2019.

Sources and links

Work on SendGrid? Claim this listing. Something wrong or out of date? Suggest a correction. Stats come from the public GitHub and npm APIs and update every day.

SendGrid: pricing, features and alternatives (2026) | ScratchDB